The explosion in data has forever changed the marketing landscape. One thing, however, has not changed: the need for individuals and teams to manage, vet and “own” the outputs and outcomes of said technology.
Data is imperfect, the tools are imperfect. And the environment in which we operate is ever changing. CMOs are charged with building the team of the future, which can mean new roles, new relationships and new opinions being inserted into the mix. Change management is paramount.
MME has worked at this intersection of change, training teams in flux and helping both analytic and media professionals to both be successful agents of change.