Media in the Age
of Algorithms
MME is a boutique consultancy focused on bringing media planning and activation into the modern age – without forgetting everything we learned so far.
MISSION
Marketing that’s more productive,
honest and worth investing in
- Productivity: ROI, efficiency, effectiveness, whatever—a wealth of tools and knowledge exists about how marketing works that isn’t being properly used today.
- Honest: is more than “transparent”. Transparency means all parties can see what’s going on. Honesty means that all parties want to share everything that's going on- whether it’s a financial question, an opinion, or a human factor that is inhibiting success
- Worth investing in: CEOs, COOs and CFOs need confidence that marketing is PRODUCTIVE; CMOs need to be HONEST about what works and doesn’t in order to be an equal partner at “Table C”.
BENEFITS
Four Practice Areas to drive marketing productivity
through people, partnerships, expertise and skillsets
Data Driven Marketing: The Human Element
Agency/Partner Relationships: coaching or change
Training: create better marketing and media decision makers
Fractional Executive Services: Individual and
Teams
About Us and Me
- MediaMarketing Enterprises (MME) is a boutique consultancy and trust-based affiliate network of independent practitioners in marketing, media planning, media buying, creative, advertising production, research, data science and corporate training. That’s the ‘us’. We are US based with Canada and Australia experience/affiliates as well.
- MME is an LLC owned by Pattie Glod- that would be ‘me’. I started as an agency media planner/buyer but grew into a bunch of other stuff – media sales, client-side F500 exec running media, marketing, production and analytics; product management and customer success at one of the most sophisticated analytics firms in the US. So, my point of view has a wide-angle lens.
- What is a trust-based network? Every person I partner with I have worked with before, in a colleague, boss/subordinate, or direct vendor relationship. We aren’t a bunch of contractors united by convenience – we work as a team because we are a proven team.
Actionable Insights
- Pattie recently launched a channel on Media Village devoted to Media in the Age of Algorithms. The channel will include a specific series for client-side marketers called “What Brand Managers Need to Know”. Check it out along with my social channels.
- This space will also soon start featuring brief white papers on relevant topics from the MME affiliate team. The objective is to convey important ideas and solutions in a succinct “bite-sized” format so that marketers can be in the know in a time-pressed world.
Let’s have a Chat
- Gotta be honest: in this spam-filled teleworld, I don’t always answer my phone. So please E-mail, text or use the handy link below to reach out.
- pattieg@medialgo.net
- Cell: 917-647-8807
